After Requesting a Coding Update for an Item, Why Is the Item Now Missing from the Data?

At some point after you've submitting a coding update request, the item scheduled for an update may go missing from the data for a few weeks. But, the item will return to the data and those missing weeks will fill back in.

• In one stage of the Circana recoding process, Circana basically treats the current version of the item as a brand new item. So, after they’ve marked a UPC for a coding update and it records enough scans in which retailers report it as the new version, it shows up on Circana's New Item Report with its proposed new coding and begins a new Circana journey as the next “generation” of the item.
• During this phase of the process, it’s normal to see 4-5 weeks of missing data. Soon, however, the new version of this UPC and the old version will be joined as one continuous line, and the weeks which you see blanked out now will be filled in with data. However, it's important to keep in mind that even after the weeks are filled in, you may not see the item's coding updated for several more months.
• Undoubtedly, a period of weeks where the item is absent from the data is one downside of reusing existing UPCs for new brands, but we understand that it often makes more sense for suppliers to take this approach rather than use a new UPC for each new brand they create.