Competitive Market Analysis - CMA
CMA Refresh Details
Geography Retailer Composition
- Circana Hierarchy Charts: How Do a Retailer Chain's RMA Geographies for Different Areas Intersect?
- Is It Possible to View Scan Data for a Single Store Location Using Circana Data?
- What's the Retailer Composition of a Region, State, or Market Geography, or a CRMA?
- Is There Visibility Into Which Retailers Are Being Sampled for Non-Retailer Specific Convenience Geographies?
- Which Store Locations Are Being Included in RMA (Retail Market Area) Geographies?
CMA Measure Definitions
- What's the Difference Between "Share of Selection" and "Share of Geography"?
- How is the "Avg Items Per Store Selling CWD (Max)" Measure Calculated, and What Is It Used For?
- How Are Sales per MM CWD Calculated and What Are Those Measures Used For?
- How is "Brand Level Total Points of Category Weighted Distribution" Calculated and What is it Used For?
- What Does the "Number of Stores Selling by SKU (Max)" Measure Represent?
- What Is Calculated Price per Unit ?
- What Are Base Sales, Promoted Sales, and Incremental Sales?
- How Are Price per Unit and Price per Case Calculated?
- Understanding the CMA's Feature, Display, and Price Reduction Merchandising Conditions and the Merch-related Circana measures.
- What Does the CMA's "% of Stores Selling by SKU (Max)" Measure Represent?
Understanding and Leveraging CWD and Sales per Point
- How Does Circana Calculate CWD for Different Brand Levels?
- What Is Category Weighted Distribution (CWD)?
- What are Sales per Point and How Can They Be Leveraged?
- How Can I Leverage Category Weighted Distribution (CWD) and Sales per Point with a Buyer?
- How Does Circana Calculate CWD % for Different Brand Levels?
- Why Don't Filters for Attributes like Package Size Change CWD% at the Brand Family or Brand Levels?
How do I Submit an Item for Coding or Request a Coding Update?
- How do I Ensure That Our Items Will Be Coded by Circana?
- How Do I Request a Coding Update for a UPC Which Is Already Coded in the Circana Data?
- What Types of Images Should I Send to InfoSource Support for My Coding Request?
- How Can I Ensure That Circana Codes My Rotating UPC as a "SERIES" or "SEASONAL"?
- How Can I Reduce the File Size of an Image so It Can Be Sent as an Email Attachment?
What Can I Expect After Submitting Items for Coding?
CMA Formatting and Functionality Updates
Tools and Features of the CMA
- In Circana Data, What Do Volume and Units Signify?
- On the Footprint Dashboard, How Does the "Main Brand Families In/Out" Filter Work?
- How Does the CMA's New or Existing Brands Filter Work?
- What's a Good Way to Compare Competitive SKUs?
- How Can I Make Custom Views I've Saved Available to Others in My Organization?
- How to Preserve Filter/Parameter Settings as Saved Views
- What Does the Craft Definition Parameter Do?
- How Can I Best Utilize the CMA's Style Controls?
- Is It Okay to Have More Than One Geography Selected in the CMA?
- Understanding the Market Index Analysis Dashboards
Exporting Crosstabs and Visuals From the CMA
How Is Data Generated for Each Type of Geography?
- Which Channels Are Included in a Multi Outlet Geography?
- What Are the Differences in Retailer Composition for RMAs, CRMAs, and the Region/State/Market Geographies?
- How Is Circana Data Generated Differently for RMAs, CRMAs, and SRMAs vs Geographies Which Aren't Retailer Specific?
- Why Would an Item Appear to Be Under-Projected in a Region, State, or Market Geography?
Understanding Circana (formerly IRI) Wine & Spirits Category Data
Evolving Subjects and FAQs
- What Do CWD-Related Merchandising Condition Measures Like “Any Feature CWD” Indicate?
- If a 6pk of Cans in PakTech changes to a 6pk of Cans in Cardboard, Is It Possible to See the 6pk's Historical Data Tied to Its New Data?
- Why Is the Final UPC Digit Different in Circana Data From the Number Shown on the Packaging?
- New Geographies Added to InfoSource's Circana Geography Co-op in Spring 2023
- Chain Retailer Geographies Lost in Circana's 2023 Compliance Audit
- Is it Possible to See How Many Times a Merchandising Condition Has Occurred Within a Chosen Time Period?