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Competitive Market Analysis - CMA

CMA Quick Start Guides

CMA Formatting and Functionality Updates

CMA Measure Definitions

Evolving Subjects and FAQs

Geography Retailer Composition

CMA Refresh Details

Tools and Features of the CMA

What Can I Expect After Submitting Items for Coding?

How Is Data Generated for Each Type of Geography?

Understanding Circana (formerly IRI) Wine & Spirits Category Data

Exporting Crosstabs and Visuals From the CMA

Understanding and Leveraging CWD and Sales per Point

How do I Submit an Item for Coding or Request a Coding Update?