How Do the Beer CMA's New Dashboards Address SKU Suppression?
New C&R-style dashboards have been added to the Beer CMA, offering Circana-direct Brand and Brand Family level sales totals which include the sales for suppressed SKUs.
Four new C&R dashboards have been added to the Beer CMA Cruncher for viewing brand and brand family totals which include the sales of suppressed items, to adapt to Circana’s SKU suppression:
- C&R by Brand
- C&R by Brand Family
- C&R Geogs by Brand
- C&R Geogs by Brand Family
These dashboards use the Brand and Brand Family totals we get directly from Circana, whereas the rest of the dashboards in the CMA aggregate SKU-level data for the Brand and Brand Family totals, summing the sales for all SKUs that roll up onto a particular brand or brand family and thus excluding the sales for a suppressed SKU. This is why filters which apply to the SKU level only (e.g., Package Size Group) are absent from the new dashboards - because those filters can only function when data is being aggregated by UPC.
The new dashboards exclude metrics which are only valid/useful at the SKU level (e.g., Number of Stores Selling by SKU (Max)), but those metrics are available on our original C&R and C&R by SKU dashboards.
We've also added 3 new Over Time C&R dashboards for the same purpose:
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C&R Over Time by Brand Family
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C&R Over Time by Brand
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C&R Geogs Over Time by Brand Family
We've only included a few primary metrics for these dashboards, and the metrics are displayed in sub-rows, rather than using a Sales Measure Selection parameter.
All of these new dashboards can be found in the dropdown list of dashboards that can be opened in the upper-left corner of any dashboard view. Learn more about SKU suppression here.