Hurdle Rates and At Risk Items

Though hurdle rates are not published by Walmart, the supplier can work with their distributors and set desired velocity rates. You are able to set up a bookmark on the platform to help you identify at risk items with the example below.

Example: 

Hurdle Rates expectation:

  1. Latest 13WK scan data from Retail Link (pulled at end of November)
  2. Item must be in 5 or more stores within each state to show up on the report.
  3. Only items under $25 are flagged.
  4. Dollar/Unit trend below -15%
  5. Producing less than $6.15 per store per week.
  6. Producing less than 0.65 units per store per week.

Set the filters on the right using the metrics above and make a bookmark to quickly identify these at-risk items.