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Competitive Market Analysis

Competitive Market Analysis

CMA Refresh Details

CMA Refresh Calendar and Process

CMA Refresh Types

Tools and Features of the CMA

In Circana Data, What Do Volume and Units Signify?

On the Footprint Dashboard, How Does the "Main Brand Families In/Out" Filter Work?

How Does the CMA's New or Existing Brands Filter Work?

What's a Good Way to Compare Competitive SKUs?

How Can I Make Custom Views I've Saved Available to Others in My Organization?

How to Preserve Filter/Parameter Settings as Saved Views

What Does the Craft Definition Parameter Do?

How Can I Best Utilize the CMA's Style Controls?

Is It Okay to Have More Than One Geography Selected in the CMA?

Understanding the Market Index Analysis Dashboards

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Exporting Crosstabs and Visuals From the CMA

What's the Best Way to Download a Column & Row Chart from a Dashboard?

What Are the Best Ways to Download Visual Charts from the CMA Dashboards?

Understanding and Leveraging CWD and Sales per Point

How Does Circana Calculate CWD for Different Brand Levels?

What Is Category Weighted Distribution (CWD)?

What are Sales per Point and How Can They Be Leveraged?

How Can I Leverage Category Weighted Distribution (CWD) and Sales per Point with a Buyer?

How Does Circana Calculate CWD % for Different Brand Levels?

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CMA Measure Definitions

What's the Difference Between "Share of Selection" and "Share of Geography"?

How is the "Avg Items Per Store Selling CWD (Max)" Measure Calculated, and What Is It Used For?

How Are Sales per MM CWD Calculated and What Are Those Measures Used For?

How is "Brand Level Total Points of Category Weighted Distribution" Calculated and What is it Used For?

What Does the "Number of Stores Selling by SKU (Max)" Measure Represent?

What Is Calculated Price per Unit ?

What Are Base Sales and Incremental Sales?

How Are Price per Unit and Price per Case Calculated?

Understanding the CMA's Feature, Display, and Price Reduction Merchandising Conditions and the Merch-related Circana measures.

What Does the CMA's "% of Stores Selling by SKU (Max)" Measure Represent?

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Geography Retailer Composition

Circana Hierarchy Charts: How Do a Retailer Chain's RMA Geographies for Different Areas Intersect?

Is It Possible to View Scan Data for a Single Store Location Using Circana Data?

What's the Retailer Composition of a Region, State, or Market Geography, or a CRMA?

Is There Visibility Into Which Retailers Are Being Sampled for Non-Retailer Specific Convenience Geographies?

What Are the Store Counts and Sample Counts for the Suppliers and Channels in My Geographies?

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How Is Data Generated for Each Type of Geography?

Which Channels Are Included in a Multi Outlet Geography?

What Are the Differences in Retailer Composition for RMAs, CRMAs, and the Region/State/Market Geographies?

How Is Circana Data Generated Differently for RMAs, CRMAs, and SRMAs vs Geographies Which Aren't Retailer Specific?

Why Would an Item Appear to Be Under-Projected in a Region, State, or Market Geography?

Understanding Circana (formerly IRI) Wine & Spirits Category Data

In Circana Wine & Spirit Data, How is the Price Segment Attribute Determined, and What's the Relationship Between Price Segment and Brand Value Coding?

How do I Submit an Item for Coding or Request a Coding Update?

How do I Ensure That Our Items Will Be Coded by Circana?

How Do I Request a Coding Update for a UPC Which Is Already Coded in the Circana Data?

What Types of Images Should I Send to InfoSource Support for My Coding Request?

How Can I Ensure That Circana Codes My Rotating UPC as a "SERIES" or "SEASONAL"?

How Can I Reduce the File Size of an Image so It Can Be Sent as an Email Attachment?

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What Can I Expect After Submitting Items for Coding?

After Submitting a New UPC/Item for Coding, How Long Can I Expect to Wait Before It Appears in My Data?

After Submitting a Coding Update Request, How Long Can I Expect to Wait Before It's Updated in My Data?

After Requesting a Coding Update for an Item, Why Is the Item Now Missing from the Data?

Evolving Subjects and FAQs

What Do CWD-Related Merchandising Condition Measures Like “Any Feature CWD” Indicate?

If a 6pk of Cans in PakTech changes to a 6pk of Cans in Cardboard, Is It Possible to See the 6pk's Historical Data Tied to Its New Data?

Why Is the Final UPC Digit Different in Circana Data From the Number Shown on the Packaging?

New Geographies Added to InfoSource's Circana Geography Co-op in Spring 2023

Chain Retailer Geographies Lost in Circana's 2023 Compliance Audit

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CMA Quick Start Guides

Quick Start Guide to the Beer CMA - Part 1

Quick Start Guide to the Beer CMA - Part 2

Quick Start Guide to the Beer CMA - Part 3

Quick Start Guide to the Beer CMA - Part 4

CMA Formatting and Functionality Updates

Updates to Column Headers on the C&R, C&R Geogs, and C&R by SKU Dashboards

Spirits CMA Updates August 2023

Beer CMA Updates August 2023

Wine CMA Updates August 2023

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