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Competitive Market Analysis
- CMA Refresh Details
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- Geography Retailer Composition
- How Is Data Generated for Each Type of Geography?
- Understanding Circana (formerly IRI) Wine & Spirits Category Data
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STX
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InfoSource Platform
Item Numbers
What is an item number?
What is it?
A Walmart-generated number is assigned to a distributor for a particular UPC.
The item number identifies the distributor who will be delivering an item.
Item Numbers give the ability to:
1. Track whom to pay for deliveries
2. Independent pricing
3. Sales reporting by the distributor
