Timeline and Details for Circana's Removal of RMA and CRMA Data
Circana is permanently removing the RMA and CRMA geographies for several major retailers from our extracts. Fintech is archiving the most recent 104 weeks of data for these retailers in a separate CMA workbook.
As a result of restrictions imposed by retailers, Circana is permanently removing RMA and CRMA geographies for the retailers listed below from our weekly data extracts, beginning with our monthly 17-week refresh on June 25, 2026 (the monthly extract delivery which replaces the last 17 weeks of data rather than just adding a new week):
- Wawa
- RaceTrac
- Circle K
- Albertsons Co
- Wakefern
- DeCA/Military
In the June 25, 2026 refresh, Circana will remove the RMA and CRMA geographies for these retailers, meaning those geographies will no longer be available in the standard CMA workbook.
Before this occurs, the prior week's June 18, 2026 data refresh (which only adds a single week: week ending June 7, 2026) will contain a full 104 weeks of data for these retailers leading up to week ending June 7, 2026.
In advance of the June 25, 2026 quad refresh, Fintech will add a separate archived Cruncher to your Tableau library which captures the full 104 weeks of data for these retailers’ RMA and CRMA geographies leading up to week ending June 7, 2026.
Geographies which are not RMAs or CRMAs (e.g., Total US - Food, Northeast - Standard - Conv, Pennsylvania - Multi Outlet+, Philadelphia, PA - Food, etc.) will be unaffected and will still include data for these retailers. For example, Total US - Food will still include AlbertsonsCo and Wakefern data, and Total US - Conv will still include WaWa, RaceTrac, and Circle K data.