Whether submitting a new UPC for coding or requesting a coding update, current package images are all you'll need to provide. Find Circana's unique requirements for each package type here.
Please send your package images as email attachments to support@InfoSource.ai . If a bundle of image files are too big to send as email attachments, try sending them in multiple emails or provide a link to a storage folder containing the images. JPGs are preferred, but PNGs/PDFs will work. The primary requirement is that UPC codes and package details are clear and readable.
Circana will not accept images for coding unless they meet the following requirements:
Most package types can be submitted as either a flat-file "printer's proof" image or photos from the warehouse, with the exception of cans packaged in PakTech rings, which must be actual photographs of the entire 4pk/6pk. For any item, it's brand name, count, ounces per can/bottle must be displayed, and UPC code must be shown on the package itself. These details must be clearly visible and not blurry. These are the unique requirements (and examples) for each package type:
- For all multipacks of cans or bottles being packaged in cardboard boxes: See this Rhinegeist Truth flat-file 12pk image, which contains all necessary details in a single image. Alternatively, a pair of photos taken capturing two sides of the cardboard box will work, like these paired Anchor 12pk photos: Anchor 12pk bottom and Anchor 12pk front. Either way of capturing both the front of package and the side which displays the UPC code will work.
- For 6pks/4pks of cans packaged with PakTech rings: See this Cidergeist 6pk photo (IMPORTANT: note that one can in the pack is turned to show UPC code, with another can turned to show front label. Also, please note this photo is taken from a slight top angle so that all six PakTech rings are visible, making it obvious that we’re looking at a 6pk).
- For 6pks/4pks of bottles packaged in bottle carriers: See this Brooklyn 6pk vendor’s proof and this ACE Ginger flattened 6pk carrier. Either way of capturing the bottle carrier will work.
- For any single can or bottle: a single image of the entire flat label. like this Ace Pineapple can label, is a great option. Alternatively, a photo like this Bodhi example (which captures both front and UPC side of the can/bottle) will do the trick.
- For UPCs which rotate brands: learn what's required when sourcing imagery for a rotating Series or Seasonal UPC here.