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What Types of Images Should I Send to InfoSource Support for My Coding Request?

Whether submitting a new UPC for coding or requesting a coding update, current package images are all you'll need to provide. Find Circana's unique requirements for each package type here.

Please send your package images in JPG format as email attachments to support@InfoSource.ai

If a bundle of image files is too large to send as email attachments, try sending them in multiple emails or provide a link to a storage folder containing the images. Please ensure high resolution so UPC codes and package details are clear and readable.

Circana won't accept images for coding unless they meet specific requirements. A flat-file image showing all sides of the packaging will work, or a set of photographs showing each side. For any package type, the item's brand name, count, and ounces per can/bottle must be displayed, and the UPC code must be shown on the package itself. All details must be visible and not blurry. Here are the unique requirements (and examples) for each package type:

  • For all multipacks of cans or bottles being packaged in cardboard boxes: See this Rhinegeist Truth flat-file 12pk image, which contains all necessary details in a single image. Alternatively, a pair of photos taken capturing two sides of the cardboard box will work, like these paired Anchor 12pk photos: Anchor 12pk bottom and Anchor 12pk front. Either way of capturing both the front of package and the side which displays the UPC code will work.
  • For 6pks/4pks of cans packaged with PakTech rings: See this Cidergeist 6pk photo (IMPORTANT: note that one can in the pack is turned to show UPC code, with another can turned to show front label. Also, please note this photo is taken from a slight top angle so that all six PakTech rings are visible, making it obvious that we’re looking at a 6pk).
  • For 6pks/4pks of bottles packaged in bottle carriers: See this Brooklyn 6pk vendor’s proof and this ACE Ginger flattened 6pk carrier. Either way of capturing the bottle carrier will work.
  • For any single can or bottle: a single image of the entire flat label. like this Ace Pineapple can label, is a great option. Alternatively, a photo like this Bodhi example (which captures both front and UPC side of the can/bottle) will do the trick.
  • For UPCs which rotate brands: learn what's required when sourcing imagery for a rotating Series or Seasonal UPC here.
For more complete information about the process of requesting coding updates for UPCs which are already coded, please navigate here. For detailed information about the importance of submitting UPCs which have not yet been coded, navigate here.