What's the Retailer Composition of a Region, State, or Market Geography, or a CRMA?
RMA geographies feature data from a single retailer chain. Other Circana geographies (including CRMAs) sample data from multiple retailer chains. In 2025, Circana eliminated visibility into which chains they sample for their multi-retailer geographies.
With the exception of "RMA" geographies, Circana geographies include data from multiple retailer chains. Scan data is collected from a selection of retailers which exist in a geography's footprint, and that sample is then multiplied to project a complete picture of sales and distribution for the geography's entire footprint. Circana no longer offers visibility into which retailers are being sampled for multi-retailer geographies, but the following files can be helpful to at least see which retailers exist in various U.S. markets.
Circana's Retailer Share file shows us the share of sales that each chain retailer in a given market is contributing to the sum of multi outlet sales for that entire market, regardless of whether the retailer is reporting their data to Circana or not. Filter Column J to find the store counts and dollar share percentages for the retailers which exist in any market, state, region, or CRMA geography (e.g. 'Atlanta', 'Oregon', 'Northeast', or 'Publix Corp-CRMA').
Note that convenience and liquor retailers are not listed in the Retailer Share File. Use this guide to see which Liquor retailers are being sampled for non-RMA Liquor geographies like 'Florida - Liquor'. Use this hierarchy file to see which large liquor chains are being included in 'RMA' Liquor geographies like 'Sum of Florida-RMA - Liquor'.
Circana offers very little transparency into the composition of their multi-retailer convenience geographies, but slides 6,10, and 15 in this PowerPoint deck can be helpful. Circana uses a combination of data from the big chains listed in the deck and independents. They say that 69% of the data sourced is from independents. Approximately three-fourths of every dollar is based on projection for Circana's multi-retailer convenience geographies, meaning that a small sample of retailer locations is used to project for a wide area. Circana won't disclose which large chains are sampled for their multi-retailer Convenience geographies. Still, with a general knowledge of which chains operate in which States, it's possible to at least get a sense of which large chains would be included the sample for a convenience geo.