- InfoSource Knowledge Base
- Competitive Market Analysis
- How Is Data Generated for Each Type of Geography?
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Competitive Market Analysis
- CMA Refresh Details
- Tools and Features of the CMA
- Exporting Crosstabs and Visuals From the CMA
- Understanding and Leveraging CWD and Sales per Point
- CMA Measure Definitions
- Geography Retailer Composition
- How Is Data Generated for Each Type of Geography?
- Understanding Circana (formerly IRI) Wine & Spirits Category Data
- How do I Submit an Item for Coding or Request a Coding Update?
- What Can I Expect After Submitting Items for Coding?
- Evolving Subjects and FAQs
- CMA Quick Start Guides
- CMA Formatting and Functionality Updates
- InfoSource Platform
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STX
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InfoSource Platform
Which Channels Are Included in a Multi Outlet Geography?
Multi Outlet Geographies include data for most off premise channels, with the exception of Liquor and Convenience.
Multi Outlet Geographies include Food, Drug, Mass Merchandisers / Walmart, Club, Dollar, Military, and e-commerce data.
A "Multi Outlet + Conv" Geography such as "Total US - Multi Outlet + Conv" will include data from the Convenience channel as well.
To learn more about which specific retailers may be included in a region, state, market, or CRMA geography, see this article.