'RMA' geographies only include data for a single retailer chain. Our Support Team can help you find out which store locations are represented in any given RMA.
Several Circana Resources can be helpful in understanding the account composition for each geography. For RMA geographies like 'Publix Corp-RMA - Food' we can see exactly which stores Circana is pulling the data from, by downloading the '37 RMA Store List' from Circana's Resource Library. This Library is restricted and requires a password, so please write to support@infosource.ai, and request login credentials and instructions to find the '37 RMA Store List' from our Support team.
In contrast to RMA geographies, which capture every store/every scan for a single retailer, blended-retailer geographies like 'Virginia - Food' or 'Northeast Standard - Multi Outlet' and CRMA geographies like 'Publix Corp-CRMA - Food' use projection models, gathering data from multiple retailer chains and then projecting it to give us a sense of "entire market" sales, trends, etc.
Learn more about the retailer composition of blended-retailer geographies like 'Virginia - Food' and CRMA geographies like 'Publix Corp-CRMA - Food' here.