CMA Refresh Types

Please refer to the 2025-2026 Circana Delivery Schedule for expected refresh dates and the associated refresh types. The CMA Refresh Calendar and Process article provides a detailed overview of the CMA refresh process and highlights the key dates to monitor.

Weekly Refresh: No changes to new items or coding updates are applied. This refresh will simply adds one week of data while removing one week from the beginning of the current 52-week timeframe. 

Monthly Refresh (New items can show up): In addition to adding the new week of data, this refresh incorporates all new items from Circana’s previous monthly New Item Report. It may also include updates to Supplier/Vendor and Style values.

Quarterly QUAD Refresh: Along with the new week of data, this refresh includes all other coding update that were scheduled during the previous request window.

Bi-Annual Restatements: Circana restates the full historical data twice per year, once in the Spring and once in the Fall. Exact ETAs are not provided by Circana, but Fintech Data Services will notify you ahead of time when these restatements are scheduled, as they typically cause a one-to-two-week delay in the regular refresh.