Competitive Market Analysis - CMA
These articles provide helpful information on how measurements are calculated, the retailer composition of Circana’s geographies, and the correct process for submitting new items for coding.
- CMA Refresh Calendar and Tracker - Check the Status of the Latest Refresh
- How do I Ensure That Our Items Will Be Coded by Circana?
- What's the Retailer Composition of a Region, State, or Market Geography, or a CRMA?
- What Does the "Number of Stores Selling by SKU (Max)" Measure Represent?
Retailer Reporting Suite - STX
These articles provide helpful information on how to complete Item Share in Retail Link, define key metrics in Scintilla, and explain how to update distributor and item attributions in STX.
- Scintilla Power BI Report FAQs
- Item Share FAQ
- How to Update Item and Distributor Information in Scintilla Power BI Report
- Metric Definitions and Calculations in Scintilla Power BI Report